Top 5 Beauty Retail Apps in Mexico Q4 2023

In Q4 2023, beauty retail apps in Mexico exhibited varying performance trends on a unified platform, according to Sensor Tower data. Here's a detailed look at the top 5 apps: SEPHORA, IPSY: Personalized Beauty, OnSkin - AI Product Scanner, Nykaa – Makeup/Beauty Shopping, and Lush Fresh Handmade Cosmetics.

SEPHORA saw a notable increase in downloads, starting at approximately 6.3K in late September and peaking at 23.4K in the final week of December. Weekly active users also rose steadily, beginning at 45.5K and reaching 68.1K by the end of the quarter.

IPSY: Personalized Beauty experienced a gradual decline in downloads, starting at around 1K in late September and closing at 1.1K in December. Active users showed a more stable trend, beginning at 7K and increasing to 8.1K by the end of the quarter.

OnSkin - AI Product Scanner had a consistent revenue stream, peaking at $447 in late September and closing at $436 in December. Downloads fluctuated, starting at 1.1K and ending the quarter at 503. Active users saw a slight increase from 1.8K to 2.1K.

Nykaa – Makeup/Beauty Shopping had minimal activity in terms of downloads, with numbers varying from 111 in late September to just 2 in mid-December. Active users remained relatively stable, starting at 446 and ending at 576.

Lush Fresh Handmade Cosmetics showed very low download numbers, with a peak of 146 in late September and dropping to single digits by December. Active users also decreased, starting at 108 and falling to zero by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.